Seedance 2.0 for Product Videos: A Complete Workflow
How e-commerce brands and creators use Seedance 2.0 to generate professional product showcase videos at scale. A step-by-step workflow.
Why Seedance for Product Videos?
Traditional product video production costs $500-2,000+ per video. With Seedance 2.0, brands are generating dozens of professional product videos in a single afternoon at near-zero cost.
The Product Video Workflow
Step 1: Prepare Your Product Images
- Shoot clean product photos on a neutral background
- Include multiple angles: front, side, 3/4 view, detail shots
- Ensure good lighting with minimal shadows
- Resolution: at least 1024x1024px
Step 2: Choose Your Video Style
| Style | Best For | Prompt Keywords |
|---|---|---|
| 360° Rotation | Physical products | "slowly rotating, 360 degree orbit" |
| Hero Shot | Launch videos | "dramatic reveal, studio lighting" |
| Lifestyle | Social media | "in natural setting, warm ambient" |
| Macro Detail | Luxury goods | "extreme close-up, surface texture" |
| Unboxing | E-commerce | "being unwrapped, hands visible" |
Step 3: Write Product-Specific Prompts
Luxury Watch: "A luxury watch rotating slowly on a black marble surface. Extreme close-up macro shot with smooth 360-degree orbit. Studio lighting with soft gradient background, reflections catching polished metal."
Skincare Product: "A glass bottle of serum gently rotating, droplets of golden liquid visible inside. Soft diffused studio lighting, clean white background, subtle reflections on glass surface. Camera slowly orbits."
Sneakers: "A pair of white sneakers on a concrete surface, camera orbiting slowly to show all angles. Dramatic side lighting casting long shadows. Urban aesthetic, shallow depth of field."
Food & Beverage: "Steam rising from a freshly poured cup of coffee, cream slowly swirling. Extreme close-up, warm morning light, wooden table surface. Camera holds steady, shallow depth of field."
Step 4: Batch Generation Tips
- Generate multiple aspect ratios: 16:9 (YouTube), 9:16 (TikTok/Reels), 1:1 (Instagram)
- Create 3-5 variations per product for A/B testing
- Use consistent style keywords across a product line for brand consistency
Step 5: Post-Production
- Add beat-synced music transitions
- Overlay text/branding
- Combine multiple clips into a sequence
Real Results
E-commerce brands report:
- 47 product videos generated in one afternoon
- Cost reduction from $1,800 to ~$0 per video
- 3x increase in social media engagement
- Multiple aspect ratios and styles from a single product photo
Best Prompt Templates
Template 1: Clean Studio
[Product] centered on [surface], slowly rotating. Studio lighting with [light type], [background]. Smooth camera orbit, [quality tags].
Template 2: Lifestyle Context
[Product] placed in [natural setting]. [Environmental motion]. [Camera movement], [mood], [lighting]. Cinematic, shallow depth of field.
Template 3: Dramatic Reveal
[Product] emerging from [effect: smoke/light/fabric]. Dramatic reveal with [camera movement]. [Lighting style], [quality tags].